Twix Pick A Side

Cant sleep so ive decided to rant. if you havent been living under a rock then you know about Twix new campaign slogan: Twix Pick A Side. The idea is that each side of a pack of Twix is made differently. How differently? basically its the way the makers pour the caramel onto the cookie part of the candy bar. What! are you serious? Thats the difference? they are even going as far as to sell twix left side seperate from the right side. They are both the same people! And yeah i get it. Thats the joke. But to take it as far as they did just bothers me. What ever happened to the slogan: Twix its all in the mix.

Sigh...oh well...on to the next...